The Group Strategy

Mobility for Generations

With "The Group Strategy – Mobility for Generations", the Volkswagen Group is pursuing a clear strategic roadmap up to 2035. The claim: to play an active role in shaping the transformation of the automotive industry – as "The Global Automotive Tech Driver".

Our industry is at a turning point. The speed of this change is unprecedented. New competitors are entering the market with disruptive technologies, and the world of global trade is changing. Our aspiration as the Volkswagen Group is clear: we don't just want to accompany this era, we want to play a key role in shaping it – as "The Global Automotive Tech Driver".

We are convinced that the automobile will continue to fascinate people around the world in the future – as a means of transport, as an expression of freedom. Strong brands, iconic design and outstanding technology and user-friendly software will continue to be the decision criteria of our customers. Powerful digital functions are increasingly becoming a unique selling point.

But this is only the prelude. The way cars are used is changing fundamentally: ownership models are receding into the shadows – leasing, renting and subscriptions are moving into the spotlight. The vehicle becomes a comprehensive ecosystem of integrated offerings that combine to create a seamless customer experience throughout the entire use phase. Battery-electric and hybrid drives are gaining ground globally. And semi-autonomous driving will become the standard across all models.

In this environment, we not only want to plan for the future, but also actively shape the future. The Volkswagen Group has a clear stance: those who say "yes" to change, invest in technologies for the long term and act with foresight will shape mobility in the coming decades. That is what we achieve with "The Group Strategy - Mobility for Generations".

Our strategy is based on three fundamental principles:

Resilience – to withstand the increasing political, economic and ecological crises.
Adaptability – to adjust our strategy to technological leaps and constantly evolving customer requirements.
Financial robustness – to sustainably invest in our future and be prepared for unforeseen events.

Portrait of Oliver Blume, CEO Volkswagen Group — **Oliver Blume** CEO Volkswagen Group

The Global Automotive Tech Driver

On our way to becoming the Global Automotive Tech Driver, we can build on a unique basis as a company: Our global presence, our strong brands and our diverse teams. These are the foundation of our strategic target picture.

Leveraging global synergies

Our network spans the globe. Competitive software, modular systems and components – no other company in our industry is better positioned to leverage global synergies and develop tailored solutions with local partners.

We rely on future-proof electronic architectures and platforms at competitive costs and regionally tailored software that offers significant value in connectivity, entertainment and safety.

In battery technology, our unified cell, built to a global standard, is the basis for massive economies of scale. With PowerCo, we aim to produce the unified cell for Europe and North America. At the same time, we rely on global partners to create an ideal mix of in-house and external capacity.

Volkswagen Group Strategy Global synergies

Inspiring with strong brands

In a rapidly changing world, brands represent much more than a logo for our customers – they are a part of our collective identity. Our vehicles shape the image of cities and are part of our customers’ lives. This is what we build on. With our brand groups, we offer an adequate solution for every need: Whether technology and comfort for everyone or sportiness and luxury. Our core brands represent this diversity and transform mobility into an individual experience. Thereby, we focus on regionally managing our distinctive vehicle portfolio in line with the overarching brand strategy. With this approach, we are successfully serving the European market, increasingly focusing on attractive segments in North America and advancing our "In China for China" strategy.

Using the strength of a diverse team

Diversity is a fundamental part of Volkswagen’s DNA. We believe in the innovative power of individual mindsets and experiences. To drive our transformation, we are committed to ensuring an inclusive culture at all levels, in all areas and across all processes. Together with our employees around the globe, we aim to cover all relevant core areas effort-optimized along the entire value chain. We leverage the global experience of our management and the local expertise of our talents to be the driving force of mobility worldwide.

Our strategic focus areas

To achieve our goal, we will focus on three main aspects over the next ten years:

Excite– We excite our customers globally

Each region has its own unique characteristics and specific demands. With our profound local expertise and excellent partners, we can tailor our products to the particular market needs. We focus on our customers, present them the best technologies as early as possible and provide a comprehensive offering for the entire product lifecycle.

Unleash – We unleash our full potential

We achieve this by balancing our global synergies on one hand and the brands’ entrepreneurial freedom on the other. At the same time, we want to become more attractive to talent and fully seize the opportunities of artificial intelligence in all our processes and applications.

Focus – We focus on fundamental

It is based on lean structures and optimized cost items. With our sustainability strategy “regenerate+”, we are committed to a new way of doing business – responsible, sustainable and future-oriented. It is a fundamental element of all our corporate activities.

Volkswagen Group Strategy Top 10 Programs

Ready for change – The Top-10 programs

The world around us is transforming rapidly – and we want to shape this change. To do so, we remain flexible and respond to technological as well as political changes worldwide. In doing so, the Top-10 programs within the Group, the brands and markets help us. They annually define the most important action areas as well as short- and mid-term goals. The Group Strategy provides guidance on Volkswagen Group’s long-term vision. By combining the long-term Group Strategy with the short-term Top-10 programs, we have a clear roadmap and will become The Global Automotive Tech Driver by 2035.