SEAT
SEAT is one of Spain's most symbolic and recognizable brands. Founded over 70 years ago, it was SEAT that put the country on wheels and made an impact on millions of people. Today, the Spanish brand is stronger than ever, offering the younger generation and first-time car owners a dynamic driving experience at an affordable price, without compromising on quality.
Martorell, Spain
Since
1950
Employees*
approx. 15,000
From its beginning as Spain’s first car manufacturer, SEAT has emerged as one of the most design-conscious automakers in the world. The brand has come a long way to produce today's vehicles with an unmistakable look and state-of-the-art drive concepts: “Created in Barcelona” – the Catalan metropolis is a source of inspiration for SEAT and thus integral to every design from the brand.
SEAT S.A. is the only car maker to design, develop, manufacture and sell cars in Spain. The multinational company is based in Martorell (Barcelona) and sells vehicles under the CUPRA and SEAT brands, giving drivers the best of both worlds: cars with efficient combustion engines, mild and plug-in hybrids and 100% electric vehicles.
SEAT S.A. employs more than 14,000 people and has three production centers – Martorell, El Prat de Llobregat and Barcelona – where the SEAT Ibiza, the SEAT Arona, the Leon family and the CUPRA Formentor are made. SEAT S.A. also produces the CUPRA Born and the SEAT Tarraco in Germany and the Ateca family in the Czech Republic. SEAT S.A. is now experiencing the biggest industrial, organizational and cultural upheaval in its history with the transformation to electromobility. The company is playing a leading role in making Spain a center for electric vehicles in Europe and is investing €10 billion in the country's electrification as part of the Future: Fast Forward project, together with the Volkswagen Group, PowerCo and its partners.
SEAT S.A. heads the Electric Urban Car Family cluster within the Core Brand Group, in which models from various sister brands will also be produced in Spain alongside CUPRA beginning in 2025. In addition, €3 billion will be invested to electrify the Martorell site and €300 million to construct an assembly plant for battery systems in Martorell.
* includes both SEAT and CUPRA employees