Privacy policy

We are pleased about your visit on a website of Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, vw@volkswagen.de, registered in the Register of Companies of the Brunswick District Court under No. HRB 100484 (‘Volkswagen AG’). In the following we inform you about the processing of your personal data by Volkswagen AG in connection with your visit to the website.

When you visit our website, we process the following log files from you, which do not allow any inference to your person:

1. An anonymous cookie ID which does not make it possible to infer your IP address,
2. The operating system you are using, the web browser you are using and the screen resolution settings which you are using,
3. The date and time of day of your visit,
4. The websites which you have visited of us and
5. The website from which you are visiting our website.

The legal basis for processing this personal data is our legitimate interest of being able to provide the website properly (Article 6 paragraph 1 letter f GDPR). This personal data is only being processedas long as you access our website. 

You can access livestreams and video-on-demand services via the amc.volkswagen-group.com on a voluntary basis. This moving image content is for your information. When you call up the livestream or the video-on-demand, your IP address is processed for the purpose of providing the video retrieval. The legal basis for the data processing is the fulfillment of the contract Art. 6 para. 1 lit. b DSGVO.

The processing of personal data takes place exclusively in the form of your IP address, which is required for downloading and livestreaming video content. Volkswagen AG uses your IP address to evaluate access to video content anonymously. For this purpose, the full IP address is forwarded to a web analysis server, where it is made anonymous immediately after the transfer. The web analysis server then processes the anonymous IP address, in order to statistically analyse the accesses. The anonymous IP address cannot be linked to a person. The anonymisation of your IP address for the statistical analysis of accesses to video content, and for the purpose of optimising the range of videos, represents a further processing of your IP address, which is compatible with the original purpose for which the information was collected. The anonymisation of your IP address for the purpose of statistically analysing the accesses takes place on the legal basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO).

The legitimate interest of Volkswagen AG is to analyse the media usage of website users, in order to optimise and further develop video content in line with the requirements of website users.

The technical platform for streaming the videos and their statistical analysis is provided by the IT service provider makandra GmbH, Augsburg, and ComSat Media GmbH, Heusenstamm. The personal data in the form of your IP address is automatically deleted after 30 days. Corresponding order processing contracts have been concluded.

Volkswagen AG uses various cookies on its websites. Cookies are small files containing configuration information that are stored on your end device. Cookies can basically be divided into three categories. There are cookies which are essential for the functionality of the website (so-called functional cookies), cookies which increase the level of comfort when visiting a website and, for example, save your language settings (so-called comfort cookies) and cookies which are used to create a pseudonymised user profile (so-called tracking cookies).

The processing of functional cookies is necessary to enable you to visit the website (Article 6 Paragraph 1 letter b GDPR).

Tracking cookies are only set if the website visitor has given his/her consent (Article 6 Paragraph 1 letter a GDPR). Consent is given via the so-called cookie banner, which must be actively clicked on.

You can object to data processing described above by using the listed cookies and tracking tools at any time with effect for the future by changing your cookie settings in your browser or clicking on the following link and changing your currently set preferences in our Cookie Consent Manager:

Manage my preferences

For more information about our cookies, please see the Cookie Policy and the following.

This application uses the web analysis software Matomo to evaluate user access. The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). For the evaluation, tracking cookies are stored on your terminal device and forwarded to the servers of the web analysis software Matomo. The server is operated by the IT service provider makandra GmbH, Augsburg, on behalf of Volkswagen AG. On the server with the web analysis software, your IP address is anonymized immediately after transmission. For this purpose, your IP address is shortened by the last 16 bits or 2 octets when using Internet Protocol Version 4 (IPv4) or by 80 bits or 10 octets when using Internet Protocol Version 6 (IPv6). The anonymized IP address is thus not personally identifiable. The web analysis software then processes the anonymized IP address and tracking cookies for statistical evaluation of accesses.

The anonymized visitor data is processed by the web analysis software Matomo into aggregated reports and the individual visitor data is automatically deleted by the IT service provider makandra GmbH, Augsburg, within 180 days. 

Volkswagen AG does not use so-called social media plug-ins for the display of texts from social networks such as Twitter, Facebook, Instagram or YouTube on this website, so that no personal data is initially passed on to the social media providers when the amc.volkswagen-group.com is called up. By clicking on the content of social media providers on our website, a notice appears. Your attention is drawn to the fact that you will either leave the website and switch to the page of a third-party provider or that the selected content of the social media provider will be displayed to you on this website. Only by confirming the notice you give your consent to the data processing (Art. 6 para. 1 lit. a DSGVO) and get to the web pages or the content of the social media provider. To play the videos via YouTube, for example, the JavaScript of the provider is loaded. The provider receives the information that you have accessed the video or image via our website. This occurs regardless of whether you have set up a user account with the respective social network and are logged in there. If you are logged into the social network, the provider can assign this data directly to your user account. It is possible that the respective social media providers use the data to create user profiles.

Volkswagen AG has no influence on the data collected by the provider and its further processing. The purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this regard and setting options for protecting your privacy, can be found in the privacy statements of the respective provider.

You may assert the following rights vis-à-vis Volkswagen AG at any time free of charge. Additional information on exercising your rights can be found under Section F.

Right to information: You have the right to obtain information from us regarding the processing of your personal data (Article 15 GDPR).

Right of rectification: You have the right to request that we rectify any of your personal data that is incorrect or incomplete (Article 16 GDPR).

Right to erasure: You have the right, in the event that the requirements specified in Article 17 of the GDPR have been met, to demand the deletion of your data. Accordingly, you may request the deletion of your data, for instance, if it is no longer necessary for the purposes for which it was collected. Furthermore, you may request deletion if we process your data on the basis of your consent and you revoke this consent.

Right to restriction of processing: You have the right to request the restriction of the processing of your personal data if the requirements specified under Article 18 of the GDPR have been met. This is the case, for example, if you dispute the accuracy of your data. You may request that processing is restricted for as long as it takes to examine the correctness of your data.

Right to object: If the processing is based on a predominantly legitimate interest, you have the right to object to the processing of your data. In the event of objection, we ask you to inform us of the reasons for which you object to data processing. 

In addition, you have the right to object to data processing for direct marketing purposes. This also applies to profiling in so far as it is related to direct marketing. 

Right to data portability: If data processing is based on consent or contract fulfilment and is also based on the use of automated processing, you have the right to receive your data in a structured, standard and machine-readable format and to transmit it to another data processor.

Right of revocation: Insofar as the data processing is undertaken based upon consent, you have the right to revoke your consent for the data processing, with future effect at any time, free of charge.

Right to lodge a complaint: You also have the right to lodge a complaint with a supervisory authority (e.g.: with the State Data Protection Officer for Lower Saxony) regarding our processing of your data. 

Points of contact for the exercise of your rights

For information on your points of contact for the exercise of your rights and for further information, please visit the following website https://datenschutz.volkswagen.de/?lang=en-gb.

Data protection officer

Our data protection officer is your point of contact for issues related to data protection:

Volkswagen AG Data Protection Officer
Berliner Ring 2, 38440 Wolfsburg, Germany
dataprivacy@volkswagen.de

Version dated: March 2023