CUPRA
As an unconventional challenger brand, CUPRA combines emotional design, electrification and performance to inspire the world from Barcelona. Disruptive and rebellious – since its launch in 2018, CUPRA has become one of the fastest growing car brands in Europe. The brand intends to be fully electrified by 2030.
Location
Martorell, Spain
Since
2018
Employees*
approx. 15,000
CUPRA has a simple goal: to build high-emotion cars with an extraordinary design and impressive performance. Sporty and provocative, passionate and sexy: The brand proves that electric cars don't have to be boring and basic.
Each new model also marks a fresh milestone in defining the CUPRA identity: The brand's original stars include the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, the first electrified model thanks to a plug-in hybrid electric motor; the CUPRA Formentor, the first model developed exclusively by the brand, and the CUPRA Born, the brand's first 100% electric vehicle. But that is just the beginning of an exciting journey. In the next years, CUPRA will transform the world of electric driving with a new era of icons – CUPRA Tavascan, CUPRA Terramar and CUPRA Raval.
CUPRA challenges the status quo and creates emotional moments on and off the road. Together with its dedicated following, the CUPRA Tribe, the brand exemplifies contemporary values and the inspiration of a new generation. The brand intends to become one of Spain's leading brands worldwide. CUPRA operates over 700 CUPRA garages worldwide, including nine CUPRA City garages in Mexico City, Munich, Milan, Lisbon, Rotterdam, Sydney, Berlin, Paris and Madrid. Additional garages will follow in Manchester, Istanbul and Vienna. Australia was the first major step in the globalization strategy, and CUPRA will enter the US market by the end of the decade.
* includes both SEAT and CUPRA employees
