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Brand Positioning within the Volkswagen Group

December 10, 2020 | 2:00 p.m. (CET)

As part of our strategy Together 2025+, we have reviewed and sharpened our brand positioning within the Volkswagen Group. This involved clarifying what our individual brands stand for and how the brands as well as their product portfolio will position themselves more effectively to achieve a stronger differentiation in front of the customers. Ultimately, clear Brand Positioning plays a significant role in exploiting profit pools and achieving the highest margins possible for each individual Brand, without eroding the performance of another Group Brand.

Conference Call & Webcast

at 2:00 p.m. (CET) with

  • Dr. Christian Dahlheim, Director Group Sales Volkswagen Group

WEBCAST

Presentation

The specified fuel consumption and emission data does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO2 emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior. Further information on official fuel consumption data and official specific CO2 emissions for new passenger cars can be found in the "Guide to fuel economy, CO2 emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.