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Beijing Auto Show 2024

The Beijing Auto Show took place from April 25 to May 5. At its Media Night on April 24, the Volkswagen Group presented product highlights and progress in its "in China for China" strategy.

#Regions #Strategy

40 years, 39 plants and around 50 million customers - Volkswagen has a strong foundation in China and is an integral part of the Chinese ecosystem. In line with its “in China, for China” approach, Volkswagen is driving forward localization, increasing the pace of innovation and strengthening the focus of its products on the wishes of Chinese customers, so that the Volkswagen Group will also play a decisive role in the era of Intelligent Connected Vehicles (ICVs).

All news about the Beijing Auto Show is provided here. Under the hashtag #Regions, further information can be found on the activities of the Volkswagen Group and its brands in China. 

Portrait of Oliver Blume, CEO Volkswagen Group
“We have a clear ambition to remain the leading international car manufacturer in China and we are accelerating our speed of innovation with our Chinese partners. At Auto China 2024, we provide thrilling proof of our innovative strength.”
Oliver Blume CEO Volkswagen Group
Portrait of Oliver Blume, CEO Volkswagen Group
The picture shows Ralf Brandstätter in front of a gray concrete wall. He is wearing a suit and a shirt.
“With a clear focus on electrification and show-stopping reveals of China-specific models, we underline our strong ‘In China, for China’ strategy. We continue to transform our portfolio to strengthen our market position, tapping new consumer groups while catering to the needs of our Chinese customers with state-of-the-art products.”
Ralf Brandstätter CEO Volkswagen Group China
The picture shows Ralf Brandstätter in front of a gray concrete wall. He is wearing a suit and a shirt.

Seven premieres in one go: Volkswagen presents brands’ product highlights at ‘Group Night’ at Auto China 2024

  • Four world firsts, two China premieres and one new VW ID. family member showcased on eve of Beijing Auto Show – demonstrating consistent ‘In China, for China’ approach and clear commitment to Chinese customer needs
  • The world premieres include the Audi Q6 L e-tron, the Lamborghini Urus SE, the new Porsche Taycan 4, tailor made for China, and the Volkswagen ID. CODE, a China-exclusive concept car. With the ID. UNYX, the VW brand offered a glimpse of the newest ID. family member, which will hit the market this year
  • China premieres were also celebrated by Bentley Batur and Ducati Diavel
  • Impressive line-up shows the Group’s innovative strength and marks the start of ’40 Years Volkswagen in China, Never Stop’ anniversary campaign 
To Press Release

Further information

Volkswagen Group takes the offensive in China by strengthening tech capabilities and reducing costs

Man presenting on stage in front of a background with the text 'IT'S ALL ABOUT EXECUTION' at a Volkswagen event.

Volkswagen launches the next phase of its transformation in China. At its China Capital Markets Day in Beijing, Volkswagen Group presented its strategy update for the Chinese market.

To Press Release

Six World and five China premieres: Volkswagen Group shows the innovative strength of its brands at Auto China 2024

Night view of an illuminated Volkswagen building in China with large-scale light advertisements celebrating the 40th anniversary and the slogan "Never stop!"

At Auto China 2024, the Volkswagen Group and its brands demonstrate their innovative strength with an impressive line-up of China specific products.

To Press Release

Smart vehicles at ‘China speed’: Volkswagen develops high-performance E/E architecture for electric vehicles in China with XPENG

Graphic representation of the new electrical architecture for Volkswagen in China, highlighting central computers and zones.

The Volkswagen Group is stepping up the pace of innovation ‘in China, for China’ and systematically driving forward the digitalisation of its model portfolio. Together with XPENG, Volkswagen is introducing the China Electrical Architecture (CEA), a zonal Electrical/Electronic (E/E) architecture. 

To Press Release

40 years of Volkswagen in China:
Group accelerates its realignment with 'In China, for China' strategy

Visual concept featuring a slogan for Volkswagen China, illustrated with abstract floating shapes on a blue background.

The Volkswagen Group has been a pioneer for individual mobility in China for 40 years. Today, Volkswagen's network in China features 39 plants, 90,000 employees and around 50 million customers who drive a Group brand vehicle.

To Press Release

Recording of the Group Media Night

Images

Show all Corporate Graphics People Vehicles
A metallic blue Volkswagen ID. Code SUV concept is displayed under bright blue lighting in a futuristic exhibition space.
Volkswagen's ID. CODE Concept vision combines a dedicated design language and forward-looking technologies and provides intelligent features of Level 4 autonomous driving and an AI-supported avatar.
An image of a modern car displayed in a showroom against a backdrop of glowing, abstract artworks. The rear view of the car is illuminated, highlighting the red tail light prominently.
Volkswagen ID. UNYX
A picture of a presentation at a car show, where a green Ducati motorcycle is presented next to a speaker.
Ducati Diavel
A luxurious teal Bentley Batur is showcased in a stylish exhibition space, illuminated by geometric digital art and dramatic lighting.
grand touring coupé Batur
A bright red Lamborghini Urus S SUV is dramatically lit on stage, with a black background and accentuated by vivid red lighting.
Urus SE
A metallic gray Audi Q6 e-tron SUV is showcased in a dimly lit exhibition space with futuristic lighting in the background.
Audi Q6L e-tron

China Capital Markets Day 2024 by the Volkswagen Group

2024-JPK-Teaser-blanco

The China Capital Markets Day 2024 takes place on April 24, 2024 at the Phoenix Center, Beijing. The CMD started at 10.00 a.m. (UTC+8) with a welcome and presentations from Volkswagen AG CEO Oliver Blume and Volkswagen Group China CEO Ralf Brandstätter. 

To the event page

Media Contacts

Dr. Christoph Ludewig
Dr. Christoph Ludewig
Head of International Communications | Volkswagen Group China
+86 138 1023 0447 christoph.ludewig1@volkswagen.com.cn
Pietro Zollino
Pietro Zollino
Volkswagen Group Communications Volkswagen Group | Deputy Head of Group Communications & Head of Corporate Communications
+49 (0) 172 8371431 pietro.zollino@volkswagen.de
Christopher Hauss
Christopher Hauss
Corporate Communications Head of Strategy & Finance Communications
+49 (0) 171 8769 225 christopher.hauss@volkswagen.de
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