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Seven premieres in one go: Volkswagen presents brands’ product highlights at ‘Group Night’ at Auto China 2024

  • Four world firsts, two China premieres and one new VW ID. family member showcased on eve of Beijing Auto Show – demonstrating consistent ‘In China, for China’ approach and clear commitment to Chinese customer needs
  • The world premieres include the Audi Q6 L e-tron, the Lamborghini Urus SE, the new Porsche Taycan 4, tailor made for China, and the Volkswagen ID. CODE, a China-exclusive concept car. With the ID. UNYX, the VW brand offered a glimpse of the newest ID. family member, which will hit the market this year
  • China premieres were also celebrated by Bentley Batur and Ducati Diavel
  • Impressive line-up shows the Group’s innovative strength and marks the start of ’40 Years Volkswagen in China, Never Stop’ anniversary campaign 

Beijing. At the Volkswagen ‘Group Night’, the Group’s world class brands demonstrate their innovative strength with an impressive line-up of China-exclusive models. On the eve of Auto China 2024, the Group confirmed its strong commitment to fulfilling the wishes of its Chinese customers with customised products. A total of 44 models from the Group’s brands will be on display at the show, 11 of which are celebrating their premiere. 2024 is a record year of world premieres for Volkswagen Group at Auto China in Beijing, and also marks the 40th anniversary of the Volkswagen Group in China. Through a strong ‘In China, for China’ approach, a market-wide product offensive with a focus on smart, connected vehicles tailored to Chinese consumers is accelerating to ‘China speed’.

#China #Brands
Portrait of Oliver Blume, CEO Volkswagen Group
“This year, we are celebrating a significant milestone for the Volkswagen Group. After 40 years, China remains our second home. We are proud to be a part of Chinese life, a part of Chinese industry and an essential part of the Chinese automotive history. For China, we have decided on a clear Target Picture 2030. Our aim is to remain the strongest international car manufacturer in China and to continue to rank among the top three automakers. This is an ambitious goal. And we are setting out on this long-distance race to transform the automotive industry from a position of strength.”
Oliver Blume Chairman of the Board of Management of Volkswagen AG
Portrait of Oliver Blume, CEO Volkswagen Group
Ralf Brandstätter, Member of the board of Volkswagen AG for China
“40 years of Volkswagen in China marks an outstanding success story. Today, almost 50 million people in China drive one of our cars. In the next 40 years, we will never stop in our mission to shape the future of mobility. We will achieve this through our consistent ‘In China, for China’ approach, expanding our own development capacities and forming strong partnerships with local tech-companies and OEMs to accelerate to ‘China speed’. A new model generation every three years. An upgrade to the electronics architecture every two years. An over-the-air update every month. This is the new drum beat for Volkswagen in China. Tonight provides strong evidence of our ‘In China, for China’ strategy. As we continue our journey, one thing is crystal clear: We will never stop our involvement with, and our commitment to, China.”
Ralf Brandstätter Member of the Board of Management of Volkswagen AG for China
Ralf Brandstätter, Member of the board of Volkswagen AG for China

Volkswagen's ID. CODE Concept vision combines a dedicated design language and forward-looking technologies and provides intelligent features of Level 4 autonomous driving and an AI-supported avatar.

A metallic blue Volkswagen ID. Code SUV concept is displayed under bright blue lighting in a futuristic exhibition space.
An image of a modern car displayed in a showroom against a backdrop of glowing, abstract artworks. The rear view of the car is illuminated, highlighting the red tail light prominently.

The Volkswagen ID. UNYX is the first model in the ID. UX category which features expressive design, a driver-centered interior and new HMI, 3D Avatar and Large Language Model.

The all-new Audi Q6L e-tron features advanced technical components such as the 800-volt architecture, powerful electric motors, and a modern battery and charging management system.

A metallic gray Audi Q6 e-tron SUV is showcased in a dimly lit exhibition space with futuristic lighting in the background.
A sleek, white Porsche Taycan 4S is displayed in a brightly lit showroom with a futuristic blue background.

Being tailor-made for China, the new Taycan 4 combines higher performance with fully improved luxury and comfort equipment, aiming to meet the needs of Chinese consumers for a more powerful and practical sports car.

The two-door grand touring coupé Batur is the most powerful Bentley ever, with a limited production of just 18 cars globally.

A luxurious teal Bentley Batur is showcased in a stylish exhibition space, illuminated by geometric digital art and dramatic lighting.
A bright orange Lamborghini Urus S is showcased under vibrant red lighting in a presentation space.

The Urus SE is the first hybrid plug-in version of the Lamborghini Super SUV, featuring a new design, optimized aerodynamics, unprecedented on-board technology and an 800 CV hybrid powertrain.

The Ducati Diavel for Bentley motorcycle is characterized by a completely new design, unique and refined components and a special dedicated livery, which integrated many style characterizing elements of the Bentley Batur.

A picture of a presentation at a car show, where a green Ducati motorcycle is presented next to a speaker.
A large crowd attends a "Group Media Night 2024" event featuring several high-end cars displayed on stage under bright blue lighting.

Volkswagen Group unveiled seven key models out of the 44 show premieres at its Media Night on April 24: Volkswagen ID. CODE and ID. UNYX, all-new Audi Q6L e-tron, new Porsche Taycan 4, Bentley Batur, Lamborghini Urus SE and Ducati Diavel for Bentley.

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