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Porsche expands partnership with Google

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Porsche and Google are expanding their collaboration with the goal of enabling even deeper integration of Google services in Porsche vehicles.

#Brands #Digitalization #Software #Sport Luxury

Porsche will offer Google services for navigation, speech, and app ecosystem in future vehicle generations, and plans to start production in the middle of the decade. This integration of the Google ecosystem will include Google Maps, Google Assistant, and a wide variety of apps available through the Google Play Store. Porsche customers will continue to find the familiar user interface of the Porsche Communication Management (PCM) system, including regular online updates keeping the PCM system up-to-date.

“Our customers fulfil a dream with our vehicles. In addition to timeless design and exceptional performance, they also want a seamless digital experience. This blended ecosystem results from the integration of platforms and apps that customers know from their end devices,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. “We have an open approach and are developing innovations with leading technology partners.”

In the future, ecosystems from different providers that are relevant for customers will be integrated directly into the vehicle via standardized interfaces and platforms. The PCM will thus become an integral part of the digital ecosystem of Porsche customers worldwide, making offering Google built-in a next step for Porsche on this path. The partnership between Porsche and Google is a long-term venture.

“We’re excited to partner with Porsche on their goal to bring innovative and helpful in- vehicle experiences to their customers,“ says Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google. “With an infotainment experience built on Android, drivers will be able to access the latest Google technologies and services in tandem with the best of Porsche design and branding.”

Porsche models from the year 2023 in a parking lot outside a city
Oliver Blume leans against a red Porsche 911 and looks into the camera
The specified fuel consumption and emission data does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO2 emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior. Further information on official fuel consumption data and official specific CO2 emissions for new passenger cars can be found in the "Guide to fuel economy, CO2 emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.