“Success by Design” was the motto at the Volkswagen Group Media Night 2023. CEO Oliver Blume Oliver Blume presented key findings on realignment of Volkswagen Group and set guard rails for future design strategy. Taking a holistic approach, the company increases the importance of design for the business - from the corporate identity to the products and digital offerings. In the future, the design departments will have an even closer connection to their respective brand CEOs.
IAA Mobility 2023
The Volkswagen Group Media Night took place on September 3 with the motto “Success by Design”.
On September 4 the Group was hosting the Volkswagen Group Press Conference “Mobility for Generations” at the IAA Summit.
“Good design is an essential factor in delighting our customers. With sharpened design identities, we design striking products and increase the differentiation of the brands. In their exterior, interior and digital experience. Volkswagen Group is becoming a design-driven company.”
“Design works. Because it translates what a brand is at its core, where it comes from, where it's going and what makes it unique. People automatically relate to a brand through design because it communicates with them as an emotional language.”
Volkswagen Group Media Night 2023
Press Release: Volkswagen Group Media Night 2023
"Success by Design"
Volkswagen Group shares future plans with stronger focus on design orientation
Volkswagen Group Press Conference “Mobility for Generations”
Volkswagen Group taps into new profit pools with sustainable mobility
As a strategic framework, the ten-point plan defines the most important fields of action for the Group's transformation. The company's four technology platforms play an integral role here: architecture, battery & charging, software and mobility. The Group has made decisive progress in each of these areas, which it was presenting at a press conference at IAA Mobility.
Volkswagen Group is also tapping into highly attractive additional profit pools as part of its transformation from legacy automaker to integrated mobility provider by further expanding its sustainable mobility business.
Images @IAA Mobility 2023
