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Management change at SEAT/CUPRA: Wayne Griffiths leaves the company

Logo of Seat and Cupra on white background
  • Wayne Griffiths, CEO of SEAT and CUPRA, is leaving the company at his own request on March 31, 2025.
  • Markus Haupt, Executive Vice-president Production & Logistics of SEAT S.A, will assume interim leadership of the company, with a successor to be announced at a later date.

Martorell/Weiterstadt. Wayne Griffiths, CEO of SEAT and CUPRA, has decided to leave the company at his own request on March 31, 2025 to pursue new challenges.

Since his appointment as CEO of SEAT and CUPRA in 2020, Wayne Griffiths has played a decisive role in shaping the development of the CUPRA brand. Under his leadership, CUPRA became an independent brand within the Volkswagen Group and is now one of the fastest growing car brands in Europe.

A significant milestone during his tenure was the market launch of the brand's first all-electric model, the CUPRA Born, in 2021. This marked CUPRA's commitment to sustainable mobility and innovative vehicle concepts.

Thomas Schäfer, Member of the Board of Management of Volkswagen AG, Core Marque Group & CEO of the Volkswagen Marque and Chairman of the Supervisory Board of SEAT and CUPRA, says: “Wayne Griffiths has done a great job in building the CUPRA brand and restructuring the company. His understanding of the brand is remarkable. He is, in the best sense, a true car guy. We thank him for his excellent contribution and wish him all the best for the future.”

The specified fuel consumption and emission data does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO2 emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior. Further information on official fuel consumption data and official specific CO2 emissions for new passenger cars can be found in the "Guide to fuel economy, CO2 emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.